Effective date: 01/01/2026
Midlands Appliance Rentals (“we”, “us”, “our”) is committed to protecting your privacy and complying with UK data protection laws including the UK GDPR and Data Protection Act 2018.
This policy explains how we collect, use, and protect your personal data when you use our website or services.
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1. What Data We Collect
We may collect the following information:
• Full name
• Address
• Email address
• Phone number
• Payment details (processed securely by Stripe – we do not store card details)
• IP address and website usage data
• Any information you submit via our website, application forms, or customer support
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2. How We Use Your Data
We use your information to:
• Process rental applications
• Set up and manage your appliance rental
• Take and manage payments
• Arrange delivery, installation, repairs and collections
• Communicate with you about your account
• Meet legal and accounting obligations
• Improve our services and website
We will never sell your data.
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3. Payments
All payments are processed securely by Stripe.
We do not store or have access to your card or bank details.
Stripe processes your data under their own privacy policy.
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4. Sharing Your Data
We may share your data only with:
• Delivery and installation partners
• Repair and servicing partners
• Stripe (for payments)
• Legal or regulatory bodies if required by law
We only share what is necessary to provide the service.
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5. How We Store and Protect Your Data
Your data is stored securely and protected against unauthorised access, loss, or misuse.
We keep your data only as long as necessary for legal and business purposes.
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6. Your Rights
You have the right to:
• Request a copy of your personal data
• Ask us to correct incorrect data
• Ask us to delete your data
• Object to how your data is used
• Withdraw consent at any time
To make a request, contact us at:
info@midlandsappliancerentals.co.uk
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7. Cookies
Our website may use cookies and tracking tools (e.g. Facebook Pixel, Google Analytics) to improve marketing and user experience.
You can control cookies through your browser settings.
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8. Changes to This Policy
We may update this policy from time to time.
The latest version will always be available on our website.
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9. Contact
For any privacy questions, contact:
Midlands Appliance Rentals
Email: info@midlandsappliancerentals.co.uk
Registered Office: Office 1, Izabella House, 24-26 Regent Place, City
Centre, Birmingham, B1 3NJ