Our mission

We don't rent appliances. We rent peace of mind.

Midlands Appliance Rentals exists because no one should have to choose between a working home and a £500 upfront bill. A washing machine isn't a luxury. A fridge isn't a nice-to-have. They are the quiet foundation of a normal life — and when they break, everything else breaks too.

We started this company to fix that. Fast, affordable, stress-free appliance rentals across Birmingham and the West Midlands — from £49 today, with delivery, installation and repairs included. So you get the appliance you need, when you need it, without the financial trap.

Why we started

Built on 10 years of seeing what families go through when an appliance dies.

Founded in 2025, but built on over a decade of hands-on experience in the appliance industry. We've seen the panic. The laundrette runs. The takeaway containers piling up because the cooker stopped working. The £300+ upfront cost that lands at the worst possible time.

We knew there was a better way. A model that puts the customer first: low start-up cost, one predictable monthly payment, and us taking care of the rest. No big purchase. No surprise repair bills. No waiting weeks for help.

"Our job isn't done when the appliance is delivered. It's done when the customer feels like their home is working again."

— Midlands Appliance Rentals

What we believe

The rules we run by

These aren't slogans on a wall. They are the standards we hold ourselves to every time a customer books, calls or needs help.

People first

We treat every rental like it's for our own family. Respect, speed and honesty come before everything else.

Radical clarity

No hidden fees, no confusing terms. You know exactly what you pay, what you get, and what happens next.

Speed matters

Same-day and next-day delivery across Birmingham. Because a broken appliance can't wait two weeks.

We own the problem

Covered faults are our job, not yours. If we can't fix it fast, we replace it. That's the deal.

Who we serve

Homes, landlords and the people housing the Midlands.

We work with private renters, households, landlords, letting agents, housing associations and supported accommodation providers. Whether you need one appliance for a tenant or a fleet for a property portfolio, we make it simple.

  • Private renters and households
  • Private landlords
  • Letting agents
  • Housing associations
  • Supported accommodation providers
  • Temporary housing providers

Your partner, not your supplier

We don't just drop off a box and leave. We deliver, install, test and show the customer how to use it. Then we stay on call for repairs, replacements and anything that goes wrong.

That is what turns a one-off rental into a long-term relationship — and why our customers recommend us.

Our promise

Working appliances, predictable costs, zero stress.

That is the outcome we sell. Not machines. Not contracts. The quiet confidence that your home works and your budget is protected.

Start from £49 today

Customer verification, delivery and installation included in the upfront cost. No deposit, no credit check on the price.

From £30 per month

One fixed monthly payment. Repairs, replacement and breakdown cover baked in — no surprise bills.

Replacement within 72 hours

If a covered fault can't be resolved, we aim to get a replacement appliance to you within 72 hours.

24/7 support

Appliance problems don't follow office hours. Our team is ready to help whenever you need us.

Ready to make your home work again?

From £49 today, including customer verification, delivery and installation. Monthly rentals from £30. No large upfront cost. No repair headaches.

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